We owe you this recap, mainly to translate most of what the speakers said during the event
Amie Laras from Ulin Ulin Indonesia (@ulinulin_id) started the presentation, explaining her passion to improve both 1) Indonesian / Balinese small/micro business related to tourism and 2) experience of visiting tourists. Amie explained that many of information found about Indonesia, esp. Bali is somewhat outdated.
She addressed this problem by creating an app (yeah, “there’s an App for that”) that combines thousand hours of foot work research of Point of Interests (POI), photos, and story telling, all about Bali. Actually the app is more or less a front end of Ulin Ulin’s location and map platform.
So on the other flipside, the platform can be opened for B2B use cases. They demonstrated a hotel app that uses the same information back-end but adding a couple of functionalities for the guests interacting with hotel’s services.
Next, Gaery of very popular Tiket.com was on stage… He explained what they do and how he sees the upwards trend for online travel ecosystem, including the use of mobile (definitely usage of mobile is increasing). In APAC 15% are projected to book travel products and services via mobile by 2013.
Tiket.com overall customer is 17% mobile, 31% travel aggregator, and 52% desktop.
From their statistics, about 9% of the customers are now booking flight from mobile – still pretty much a small fraction, so let’s revisit in the near future to understand the growth. However average transaction value from mobile seems to be higher… Another interesting fact is that ~70% of mobile transaction comes from mobile apps (vs 30% from browser), but sales conversion rate is much lower in mobile apps…
Tiket.com mentioned that partners are important part of their strategy. They provide open API for their partners to leverage.
Next we have Amiranto from J-Spot Mobile. He demo’ed an app/magazine combo “Indonesia in Your Hand” – showing off augmented reality capability. In addition to the AR, what is worthy to be noted is that the app/magazine is being used extensively by our Ministry of Tourism/Creative Economy to promote Indonesia.
If you’re going to ITB Berlin (not that ITB), you’ll find this magazine/app featured in Indonesia Booth.
Iip Azhar (@iipazhar) from RIM (or known as BlackBerry now), shared his view on mobile tourism. Tourism can not escape the SoLoMo trend for sure… few stats: mobile traffic to tourism sites has increased by 72%… people are using mobile to research restaurant, attraction and accomodation.
He mentioned that there’s an app for the whole tourism experience – research/discovery, booking, during the travel, social sharing. Some notable Indonesian apps are: RajaKamar, Garuda Indonesia, BCA and Mandiri, and BlueBird, not to forget Menoo, Makan Di Mana, and PicMix. Wikitude is also something interesting, which promises to unlock more AR capability in BB10.
I believe there’s still plenty of apps/services that we haven’t listed here, Toresto for example, and may more.
And for you, dear reader, that would like to start a mobile/technology start up, don’t forget to visit Founder Institute Jakarta – their Spring 2013 intake is open now.
One more thing, there’s an exciting event about Indonesian Travel – arranged by WIT (Web In Travel). This is the first time WIT is held in Indonesia. Mark your calender: 27 March 2013 @ Pullman Central Park, Jakarta.
Slides are being uploaded. Stay tuned.